About The Client
Coral Education - Meta Ads Case Study
Overview Project
Background
Coral Education Services is a trusted name in professional education, offering specialized training for competitive exams such as GMAT, MBA Admissions, and other graduate-level programs. The institution has a strong presence across multiple Indian cities, with tailored programs to meet the academic and career goals of aspirants
Objective
Build brand awareness in untapped regions. Generate high-quality leads for admissions. Promote specific courses based on city and interest-level segmentation. Drive video engagement and funnel warm traffic into conversion campaigns
Target Audience
Graduates & final-year students preparing for MBA entrance exams. Working professionals looking to upskill. Individuals residing in Tier 1 Cities, South India, and pan-India.
Our Approach
- Lookalike Audiences (1%) built from past leads and
engagement data
Audience Segmentation. - Geographic Targeting: Separate ad sets for Tier 1
Cities, South Cities, and Pan-India. - Interest-Based Targeting: Focus on GMAT aspirants,
MBA seekers, education-focused behavior
- Awareness Campaigns: Promote brand videos
to cold audiences. - Consideration Campaigns: Drive traffic and engagement using course highlights.
- Conversion Campaigns: Lead forms optimized
for volume and quality
- Continuous monitoring of CPL, CTR, and
Frequency. - Weekly creative refresh and audience refinement.
- Budget reallocation based on cost-efficiency and
lead quality
- Maintained CPL under ₹85 across most ad sets.
- Lookalike Audience 1% delivered the best cost-efficiency and lead
volume. - Balanced budget across geographies ensured consistent performance.
- CTR remained healthy in top-performing segments
- Reallocated Budget: Reallocated Budget from underperforming ad sets (e.g.,
GMAT) to better-performing ones. - Refreshed Creatives:Refreshed Creatives weekly to combat ad fatigue and
maintain performance - Narrowed Targeting: Narrowed Targeting for GMAT and Tier 1 Cities to
improve lead quality. - Improved Lead Forms: Improved Lead Forms by simplifying questions and
optimizing for mobile.
Results
Lookalike Audiences performed best, achieving the lowest Cost Per Lead (₹81.88) with high engagement (CTR: 0.76%)
South Cities and Tier 1 Cities showed good lead volumes but slightly higher CPC, indicating potential for creative/message refinement
GMAT Ad Set had a higher CPL (₹92.39) and lower CTR (0.28%), suggesting reduced relevance or lower audience intent
Client Testimonials that Inspire Growth
Oye Nishant helps many businesses to transform their online presence & drive sales growth.
"Working with Nishant has been a game-changer for our brand. His Meta Ads strategy not only helped us scale our sales but also brought in high-quality traffic that converted. We saw a clear boost in ROAS and daily orders, and the results speak for themselves. Highly recommended!
Founder
We saw a significant boost in lead volume and quality in just a few weeks. Nishant’s ad strategy was data-driven and highly effective for our education vertical
Marketing Manager
Oye Nishant took our social media presence to the next level. We got more engagement and loyal followers than ever!
Founder
Thanks to Nishant Verma, our website now ranks higher, bringing in more organic traffic and quality leads.
Marketing Director
The PPC strategies Oye Nishant implemented delivered a clear boost in leads and a fantastic return on investment.
Product Manager