What ecommerce SEO services cover
Ecommerce SEO is the work that gets your category and product pages found in Google for free, so you're not paying for every visit. It covers how your store is structured and crawled, how product data is shared with Google, and whether your pages answer what shoppers search for. We run it for D2C brands and online stores across India, whether the store runs on Shopify, WooCommerce or a custom build.
It sits alongside our SEO services and our wider ecommerce marketing work. This page explains the parts that are specific to online stores.
Who ecommerce SEO is for
- D2C brands that rely on Meta and Google Ads for most sales and want a channel that doesn't stop when the budget does
- Online stores with large catalogues, where filters, variants and pagination can create thousands of URLs
- Brands selling on marketplaces that want their own website to win more searches for their products and brand
- Stores replatforming or redesigning, where URL changes can lose rankings if they're not planned
It suits you less if you have a handful of products and need sales this month. Paid campaigns such as Google Shopping ads work faster, and SEO can follow.
Common ecommerce SEO problems we fix
Most store SEO problems come from how the site is built, not from missing keywords. Google's own ecommerce guidance in Search Central points to the same areas:
| Problem | What Google recommends |
|---|---|
✗ Colour or size variants shown with # fragments, so Google sees one page | ✓ A separate URL for each variant, because Google doesn't use fragment identifiers in indexing |
| ✗ Filter combinations creating endless crawlable URLs | ✓ Prevent crawling of filter URLs you don't need indexed, and return a 404 for filter combinations with no results |
| ✗ Products reachable only through site search | ✓ Link to every product you want indexed, or list them in a sitemap or Merchant Center feed |
| ✗ Session IDs and tracking codes in internal links | ✓ Long-term, persistent URLs, used the same way in links, sitemaps and canonical tags |
| ✗ Empty category pages left indexable | ✓ noindex empty categories, or return a 404 if a category is removed |
| ✗ Menus built with JavaScript click events instead of links | ✓ Standard <a href> links for navigation |
Content problems are the other half: thin category pages with only a product grid, copied manufacturer descriptions, and no pages for the questions shoppers ask before they buy.
What's included in our ecommerce SEO service
Technical and structure
- Crawl and index review in Search Console: which product and category pages are indexed, and why others aren't
- URL, variant and canonical setup, following Google's ecommerce URL guidance
- Faceted navigation and pagination: deciding which filter pages deserve to be indexed
- Internal linking from menus to categories, sub-categories and products, with best-sellers linked from the home page
Product data
- Product structured data on product pages, which Google says can make pages eligible for product rich results
- Merchant Center feed checks, so Google knows about all your products and their prices and stock. Google recommends using both structured data and Merchant Center
Content
- Category page copy that helps shoppers choose, written for real search terms
- Product description guidelines for your team, so descriptions are original and useful
- Buying guides and comparison content where people research before they buy, through our content marketing service
💡 Good to know: Google says there are no extra requirements to appear in AI Overviews or AI Mode beyond normal SEO. A well-structured store with accurate product data is also what those features draw on. See AI search optimisation for more.
How we run ecommerce SEO
- Audit first. We crawl the store, review Search Console and list what's stopping product and category pages from being indexed and ranked.
- Tracking. We make sure organic sales and revenue are tracked, so SEO is judged on orders, not just traffic.
- Fix the foundations. We work through the technical and structure fixes with your developer or platform, starting with the ones that affect the most pages.
- Content, month by month. Category copy, product guidelines and buying guides, prioritised by what shoppers search for.
- Transparent reporting. You see what was done, what moved and what's next. Engagements are month to month.
What affects the cost
- Catalogue size: a 50-product store and a 5,000-product store need very different amounts of work
- Platform: some fixes are simple settings on one platform and developer work on another
- The state of the site: stores with indexing or migration problems need more upfront work
- Content volume: how many category pages and guides you want written each month
SEO management fees start from ₹15,000/month. Get a quote based on your store and goals.
Are your product pages actually indexed?
Share your store URL and Nishant will check indexing, structure and product data, and list the first fixes. Free, with no obligation.
Book My Free Audit →Frequently asked questions
It's the work of getting an online store's category and product pages to rank in Google's free results. It covers site structure, URLs, product data and content, rather than paid ads.
Technical fixes can help pages get indexed within weeks, but rankings and sales from content usually build over months. We report monthly so you can see what's moving.
It isn't mandatory for appearing in Google Search, but Google recommends it alongside structured data, because a feed tells Google about all your products and lets you update prices and stock quickly.
Only the ones people actually search for, such as an important colour or category filter. Google recommends a separate URL for each variant and preventing crawling of filter URLs you don't need indexed.
They do different jobs. Shopping ads bring sales quickly while you pay; SEO builds traffic you don't pay for per click. Most stores do best running both.