Most small businesses lose 30–60% of their Google Ads budget to wrong keywords, poor targeting, and zero conversion tracking. As a certified Google Ads specialist for small business, I find exactly where your money is going — and fix it. Starting with a free campaign audit.
Nishant will personally contact you within 2 hours to schedule your free Google Ads campaign audit.
These are the most common — and most expensive — mistakes we find in every Google Ads account audit. If you are running Google Ads for your business, at least 3 of these are happening to you.
Using Broad Match without negative keywords is like leaving your wallet open on the street. Google shows your ad to anyone it thinks is "related" — burning budget on completely irrelevant searches.
⚠️ Avg. 40% of budget wastedYou can have perfect ads, but if your landing page is slow, irrelevant, or has no clear CTA — visitors bounce immediately. Google also lowers your Quality Score, making you pay more per click than competitors.
⚠️ 60% higher CPC with low QSIf conversion tracking is broken or not set up, Google's algorithm has no data to optimise your campaigns. You are essentially flying blind — and paying full price for the privilege.
⚠️ 70% of SMBs have broken trackingRunning ads 24/7 when your customers only convert 8 AM–8 PM? You are spending real money at 3 AM for zero results. Ad scheduling alone can reduce Google Ads cost by 20–30% with no loss of leads.
⚠️ 25% of budget spent off-hoursBy default, Google targets "people interested in your location" — not just people in your location. A Delhi business gets clicks from people in Mumbai researching Delhi. A simple setting change fixes this entirely.
⚠️ 15–30% out-of-area clicksMost small businesses use the wrong automated bidding strategy before their account has enough conversion data. Google needs at least 30–50 conversions per month to optimise Smart Bidding — below that, manual or enhanced CPC outperforms.
⚠️ Smart Bidding needs 30+ conversions/moClick on any problem below to see why it happens and exactly how to fix it.
This is the most common complaint from small businesses running Google Ads. Your ads could be disapproved, your budget could be exhausted by 10 AM, your Quality Score could be too low to win auctions, or your targeting is too narrow.
Getting clicks but no leads or sales? The problem is almost never the ad itself — it is usually the keyword intent mismatch or the landing page experience. People click, but the landing page doesn't match what they expected.
You don't need to spend more to get better results. In most small business Google Ads accounts, we find 30–50% of spend that can be cut immediately — without losing a single quality lead. It is all about eliminating waste, not reducing investment.
If your Google Ads conversion tracking is broken, everything else is a guess. You cannot improve what you cannot measure. This is always the first thing we fix in any Google Ads account — before touching a single keyword or bid.
Improving Google Ads ROI is not about spending more — it is about spending smarter. The businesses that get 3–5x ROAS from Google Ads are not the ones with the biggest budgets. They are the ones with the tightest keyword strategies, the best landing pages, and proper conversion tracking.
Real numbers from real Indian businesses. No padded case studies — just what happened after fixing the exact problems described above.
Unlike agencies where your account gets handed to a junior, Nishant personally manages every campaign. As a Google Ads specialist for small business, every rupee you spend is treated like it is his own.
Google Ads certified with 4+ years of hands-on experience managing campaigns for Indian businesses. Not an agency that outsources to freelancers — Nishant runs every audit, every campaign, every report himself.
Performance Max, Broad Match with Smart Bidding, First-Party Data, Demand Gen — Google Ads changes fast. Nishant's strategy always reflects the current algorithm, not 3-year-old playbooks.
No vanity metric reports. Every weekly report connects ad spend to actual leads, calls, and revenue. You always know exactly what your money is doing.
Before you pay a single rupee, Nishant audits your existing campaigns and tells you exactly what is wrong and how to fix it. No obligation, no sales pitch — just honest advice.
Click on each step to see exactly what happens.
"Our CPL went from ₹850 to ₹210 in under 60 days. Nishant found 6 major issues in our account during the free audit — things our previous agency never mentioned in 8 months. If you're looking to hire a Google Ads expert, this is your person."
"My Google Ads tracking was completely broken — I had no idea how many leads were actually coming in. Nishant fixed the entire setup in one week. Turned out my real CPL was ₹680, not ₹2,100 like I thought. Changed everything about how I allocate budget."
"I had been wasting money on Google Ads for 2 years and never knew why. One Google Ads campaign audit with Nishant revealed I was burning 55% of my budget on broad match keywords with zero negative keywords. Fixed in a week. Best ROI improvement I've ever made."
Book your free 30-minute Google Ads campaign audit. Nishant personally reviews your account and tells you the exact fixes that will reduce cost and improve conversions — before you spend another rupee.
Google Ads stop showing due to budget exhaustion, low Quality Score causing low Ad Rank, ad disapproval due to policy violations, over-restrictive targeting, or low bids. A Google Ads campaign audit identifies the exact cause within 30 minutes. The most common cause for small businesses is daily budget exhausted early in the day combined with a low Quality Score below 5 on primary keywords.
The fastest ways to reduce Google Ads cost are: (1) Add 50+ negative keywords to stop irrelevant clicks — this alone typically reduces wasted spend by 25–40%. (2) Switch from Broad Match to Phrase and Exact Match. (3) Set up ad scheduling to show ads only during your highest-converting hours. (4) Adjust device bid modifiers based on actual conversion data. These changes can reduce cost by 30–50% within the first month without losing any quality leads.
A Google Ads campaign audit covers: account structure and campaign settings, keyword strategy and match types, negative keyword gaps, Quality Scores across all keywords, ad copy effectiveness, landing page relevance and speed, conversion tracking accuracy, bidding strategy suitability, budget allocation, wasted spend analysis, and comparison with industry benchmarks. The audit takes 30 minutes and is completely free with no obligation.
Google Ads management in India typically costs ₹8,000–₹25,000 per month depending on ad spend and campaign complexity. Oye Nishant offers Google Ads management starting from ₹8,000/month for small businesses, with the management fee always separate from your ad spend (which goes directly to Google). There are no hidden charges and no long-term contracts — month-to-month only.
The main difference is who actually manages your account. With a large agency, your Google Ads are typically managed by a junior account manager or even an intern — the senior expert you met in the sales meeting rarely touches your campaigns. With Nishant Verma, a certified Google Ads specialist, you get direct access to the expert at all times. No account managers in between, no outsourcing, no handoffs. Every bid, every keyword, every report comes from one person who is accountable for your results.