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Home› Services› Google Ads for Study Abroad
Google Ads · Study Abroad Niche

Google Ads That Bring
Serious Students,
Not Time-Wasters.

You're spending money on ads but getting calls from students who "just want to check options." That ends here. Oye Nishant runs Google Ads campaigns built specifically for study abroad consultancies — targeting high-intent, destination-specific student searches.

Book Free Audit → See Case Studies
5+
Years in Performance Marketing
50+
Clients Served Across India
40%↓
Avg. CPL Reduction
⚡ FREE AUDIT

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No cost. No commitment. Delivered in 48 hours.

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✅
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Sound Familiar?

3 Reasons Your Google Ads
Aren't Working for Study Abroad

😤
Generic Agency, Zero Niche Knowledge
Your agency runs the same campaign for a gym and your consultancy. No understanding of student intent, application timelines, or destination-specific keywords.
💸
Broad Keywords Burning Budget
Bidding on "study abroad" when you should be on "MBBS in Russia under 40 lakhs." You're paying for curiosity, not serious applicants.
🤷
No Conversion Tracking Setup
No pixel, no call tracking, no offline conversions. You have no idea which campaign brings real counselling bookings vs. ghost leads.
Why Me

Built for Study Abroad.
Not for Everyone.

I work with only a handful of consultancies at a time. Your campaigns get real attention — not an intern and a template.



Work With Me →
01
Niche Keyword Architecture
Campaigns built around destination countries, intake seasons, budget brackets, and eligibility filters. "MBBS in Kyrgyzstan under 25 lakhs" converts 8× better than "study abroad consultants Delhi."
02
Pre-Qualifying Ad Copy
Ads mention eligibility, investment range, and timelines upfront — filtering out time-wasters before they click, saving your ad spend.
03
Full Conversion Tracking Setup
GTM + Google Ads — form fills, call tracking, WhatsApp clicks all tracked. You know which campaign brings real students.
04
Transparent Weekly Reporting
Every Friday — impressions, clicks, leads, CPL, and what I'm doing next week. No jargon. You always know where your money went.
05
You Talk to Me Directly
No account manager, no middleman. WhatsApp me and I respond. Simple as that.
What You Get

Everything Included.
No Surprises.

Every engagement covers the full stack — strategy to execution to weekly reporting.

🔍
Keyword Research & Architecture
Deep research into destination-specific, budget-specific, and program-specific search terms — organized into tightly themed ad groups for maximum Quality Score.
✍️
High-Converting Ad Copywriting
RSAs with pre-qualifying language, destination-specific offers, and intake season urgency triggers — A/B tested continuously.
📊
Full Conversion Tracking
GTM-based setup covering form fills, call tracking, and WhatsApp clicks. You know what's working, not just what's running.
🚫
Negative Keyword Management
Weekly search term audits to block irrelevant traffic — competitor brand terms, wrong course types, wrong locations. Every rupee protected.
📍
Landing Page CRO Review
Specific CRO recommendations on copy, structure, trust signals, and form placement — because your landing page is where leads are won or lost.
📅
Intake Season Planning
September, January, and May intakes each have different volumes and competition. Campaigns budgeted around your application calendar.
Who This Is For

Perfect Fit If You Are…

I work with consultancies that are serious about growth and ready to invest in proper lead generation.

🎓
Study Abroad Consultancy
You help students apply to universities in Canada, UK, Australia, Germany, Russia — and need high-intent inquiries consistently.
🏫
IELTS / Test Prep Centre
You offer IELTS, TOEFL, PTE, or GRE coaching and want students actively searching for prep courses in your city.
🏥
MBBS Abroad Specialist
You place students in medical universities in Russia, Kyrgyzstan, Kazakhstan — and need to reach families researching MBBS abroad.
🌐
Multi-Destination Agency
You offer multiple countries and need destination-specific campaigns running simultaneously with no budget cannibalization.
Results

Numbers That Matter
to Your Bottom Line

₹120–₹280
Average CPL for
Study Abroad Leads
40%
Avg. CPL Reduction
vs. Unoptimized Accounts
6–8×
Better Conversion Rate
with Niche Keywords
48hrs
Free Audit Delivered
After Booking

*Results vary by market, competition, and ad spend. Based on managed client campaigns.

The Process

From Audit to
Consistent Leads in 5 Steps

1
Free Audit
Account review, competitor analysis, keyword opportunity mapping
2
Strategy Call
Goals, destinations, budget, timelines — 30-min WhatsApp/Meet
3
Campaign Setup
Tracking, campaigns, ad copy, landing page audit in 5–7 days
4
Weekly Optimize
Search term audits, bid adjustments, A/B tests, negatives
5
Report & Scale
Weekly reports. Monthly review. Budget scaled when CPL is stable.
Client Words

What Consultancies
Say After Working With Me

"
★★★★★
Before working with Nishant, we were burning ₹30,000 a month on Google Ads and getting 80% junk leads. Within 6 weeks, CPL dropped and quality improved dramatically. Our counsellors are having productive conversations now.
A
Amit Bhatia
Director, Study Abroad Consultancy – Delhi NCR
"
★★★★★
We specialize in MBBS abroad and the niche keyword strategy was something no other agency had suggested. Campaigns targeted exactly the families we wanted — serious, researched, and ready to enrol.
P
Priya Nair
Founder, MBBS Overseas Agency – Bangalore
"
★★★★★
What I appreciate most is the transparency. Every Friday I get a report I actually understand — just leads, CPL, and what's being done next. No inflated impressions or vanity metrics.
S
Sanjay Mehta
Owner, Canada & Australia Consultancy – Noida
FAQ

Questions You're
Probably Thinking Right Now

Ad spend depends on your city, competition, and target countries. Most consultancies in Delhi NCR start with ₹15,000–₹40,000/month in ad spend. Management fee is separate. Book a free audit for a custom estimate based on your specific market.
With proper setup and conversion tracking, quality leads typically appear within 2–3 weeks. Full campaign optimization and a stable CPL takes 45–60 days as the algorithm collects data and the negative keyword list matures.
Yes, and this is core to the strategy. Each destination gets its own campaigns, keywords, and landing pages. Canada, UK, Australia, Germany, Russia, Kyrgyzstan — each has different search behavior, competition levels, and seasonal patterns that are factored in.
No problem. I'll set up your Google Ads account, link it with Google Analytics, configure conversion tracking via GTM, and build campaigns from scratch. The free audit happens first so we have a clear strategy before spending a rupee.
Absolutely. IELTS, TOEFL, PTE, and GRE prep is a high-intent search segment that feeds your pipeline months before students are ready to apply. Separate campaigns for test prep complement your consultancy campaigns perfectly.
Yes. I work with consultancies across India — Bangalore, Mumbai, Pune, Hyderabad, Chandigarh, and more. Everything is managed remotely and I'm available on WhatsApp regardless of your city.
Let's Talk

Ready to Stop Paying
for Junk Leads?

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Full audit delivered within 48 hours — free, no strings attached
Custom strategy based on your destinations, city, and budget
No retainer lock-in for the first month — results first
Direct communication with me — not an account manager

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