Stop paying for enquiries from people who can't afford your property. We run ROI-driven real estate digital marketing — Google Ads, Facebook Ads, and Display campaigns that deliver verified buyer inquiries for new projects, resale properties, and luxury real estate across India.
We Work With
Nishant will personally contact you within 2 hours to schedule your free real estate ads audit.
Click any card to see the root cause and exact fix.
You're paying ₹800–₹2,000 per lead but 70% of them can't afford your property. The targeting is too broad.
Lots of form fills but almost nobody shows up for a site visit. Leads are dropping out between enquiry and actual interest.
Facebook lead forms are generating volume but the phone numbers don't connect. You're paying for leads that don't exist.
You're targeting Noida buyers but getting clicks from people in Bangalore, Chennai, or even international locations.
Buyers research for months before visiting a site. You show an ad once, they visit your website, then disappear and book with your competitor.
Your ads look exactly like every other real estate developer's ads. The same "2BHK in Noida, starting ₹45L" message that buyers scroll past.
Every platform serves a specific role in the real estate buyer journey. We use the right channel for the right stage — not the same approach for every campaign.
Google Search Ads target buyers who are actively searching — "2BHK in Noida under ₹60 lakhs", "luxury apartments Gurgaon", "property dealer Delhi NCR". These are the highest-intent leads in real estate digital marketing.
As a Google Ads expert for real estate developers, we build search campaigns that capture buyers at their moment of highest intent — and qualify them with specific price, location, and property-type targeting.
Google Display Ads for real estate reach potential buyers across 2 million+ websites — news portals, property listing sites, blogs, and apps. Display is ideal for new project launches where you need to build awareness fast across a specific geography.
Display campaigns are low competition in real estate — most developers only run Search Ads, giving you a significant advantage in visibility at a lower CPM.
Facebook and Instagram Ads for real estate deliver the highest volume of leads at the lowest CPL. The challenge is lead quality — most real estate Facebook campaigns generate fake numbers and unqualified enquiries. We solve this with specific form design, audience targeting, and lead verification.
Our Facebook Ads for real estate leads strategy uses multi-step lead forms that qualify buyers before they submit — dramatically improving site visit conversion rates.
Real estate buyers research for 3–12 months before making a decision. They visit your website, look at floor plans, and then disappear. Without retargeting, you pay for that initial click — and then your competitor gets the booking. Our retargeting strategy keeps you in front of every warm prospect throughout their entire decision journey.
Model your real estate campaign — see your cost per lead, estimated site visits, and commission potential at your budget.
Real estate digital marketing strategy varies significantly by city. Select your city to see the specific CPL benchmarks, best-performing ad types, and local market insights.
Volume of leads means nothing if they don't show up for site visits. We optimise for lead quality — not just lead quantity.
Click on each lead characteristic to understand how we ensure your campaigns generate qualified buyers — not just form fills.
Lead form includes a budget range question. Only leads who select a matching budget range proceed — everyone else is disqualified before they cost you money.
We add a timeline qualifier: "When are you looking to buy?" — filtering out people in very early research vs. those actively ready to visit and purchase within 90 days.
Click-to-WhatsApp and call-based campaigns verify intent immediately. Only people genuinely interested call or message — dramatically reducing fake number submissions.
Geo-targeting to within 15–30km of your project site. Buyers from outside your project's realistic catchment area are excluded from targeting entirely.
Targeting "all adults in Delhi NCR" generates massive volume but terrible quality. Without income/interest filters, you pay for renters, students, and people researching for others.
Forms that only ask for name and phone number get filled in casually — sometimes with fake data. Multi-step forms with qualifying questions have much higher intent and data accuracy.
Every item below affects campaign performance. We ensure all are in place before going live — most agencies skip half of these.
Every result below is from an actual real estate campaign managed by Nishant — no fabricated case studies.
"We were getting 200+ leads a month from Facebook but only 8–10 were showing up for site visits. Nishant restructured the lead form with qualifying questions and our site visit rate went from 8% to 28% — with fewer but far better leads. Sales team is much happier."
"As a broker in Gurgaon luxury segment, CPL was killing us at ₹4,000+. Nishant set up Google Display retargeting for ₹30,000/month — 3 luxury bookings in the first 30 days. That's ₹3.6Cr in transaction value from a ₹30K ad spend. Nothing else comes close to that ROI."
"We launched a new project in Delhi NCR and needed site visits fast. Nishant had Google Ads live within 3 days and we had our first leads within 24 hours of going live. He understands real estate specifically — not just digital marketing generically. That difference is huge."
Get a free 30-minute real estate ads audit. Nishant personally reviews your current campaigns, property project details, and target buyer profile — then gives you a custom lead generation strategy.
Real estate lead generation costs vary by property segment and city. In Delhi NCR, verified buyer leads typically cost ₹600–₹1,200 via Google Ads and ₹350–₹800 via Facebook Ads for mid-segment residential projects. Luxury real estate leads (₹1Cr+) cost ₹1,500–₹4,000 per lead but convert at significantly higher transaction values. Management fees range from ₹15,000–₹40,000/month depending on ad spend and campaign complexity.
Both platforms serve different buyer stages. Google Ads capture high-intent buyers actively searching for properties — leads are warmer and more likely to visit, but cost more. Facebook Ads reach buyers in the research phase — higher volume at lower CPL but require stronger qualifying through lead forms. The best real estate digital marketing strategy uses both: Google Search for high-intent buyers, Facebook for volume and retargeting. For luxury projects, Google Ads typically deliver better quality. For affordable/mid-segment, Facebook delivers better volume at lower cost.
Google Search Ads for real estate can generate leads within 24–48 hours of campaign launch. Facebook Ads typically take 5–7 days for the algorithm to optimise and deliver consistent quality leads. However, the full system — with proper audience building, retargeting, and creative optimisation — develops over 4–6 weeks. The first 2 weeks primarily involve learning and adjustments. Most clients see consistent lead flow by week 3.
The most common reasons Facebook real estate leads don't convert to site visits: (1) Single-step lead forms capture anyone who clicks — adding qualifying questions (budget, timeline, property type) filters serious buyers. (2) Audience targeting too broad — targeting all adults in a city brings in many people outside your buyer profile. (3) No immediate follow-up — real estate leads go cold within 2–4 hours if not contacted. (4) Mismatch between ad promise and project reality. Fixing lead form qualification alone typically doubles site visit conversion rates within 30 days.
We work with both real estate developers (for new project launches) and brokers/channel partners (for ongoing lead generation across multiple projects). For brokers, we typically run Google Ads targeting specific project names and location keywords, with landing pages that qualify buyers by project and budget. Broker campaigns usually see higher ROI since commissions offset smaller budgets efficiently. Contact us to discuss the right strategy for your specific situation.