About The Client
Seeds Of Fusion - Facebook Ads Case Study
Overview Project
Background
Seeds of Fusion is an eCommerce fashion label based out of India, founded with a vision to merge tradition with modernity. Born from a passion for sustainable living and mindful fashion, we bring together ethically crafted pieces that celebrate Indian roots with a contemporary twist.
Objective
We boosted Seeds of Fusionʼs online visibility and brand awareness by running targeted Meta and Google Ads, optimizing their website for SEO, and creating engaging content that resonated with their audience. This helped drive traffic, increase engagement, and build a strong digital presence
Challenges
When this account was handed over to us, it had minimal online visibility, inconsistent ad performance, and lacked a structured strategy for scaling purchases and optimizing ROAS. The brand needed a scalable advertising strategy to consistently grow revenue. Maintaining profitability while keeping cost per purchase low was a key concern.
Our Approach
- Strategic audience segmentation and retargeting played a crucial role in improving conversion rates.
- A/B testing of creatives and ad copies helped identify the best-performing ad formats.
- Continuous performance monitoring and budget optimization allowed us to maintain profitability whilescaling the campaign.
- Launched conversion-optimized campaigns focusing on website purchases.
- Utilized a mix of CBO (Campaign Budget Optimization) and ABO (Ad Set Budget
Optimization) to maximize ad spend efficiency. - Implemented a mix of dynamic ads and carousel ads to showcase multiple products in a single ad placement.
- Conducted in-depth audience research to identify potential buyers.
- Created multiple ad sets targeting different audience segments, including:
○ Fashion-conscious shoppers
○ Previous website visitors (retargeting)
○ Lookalike audiences based on past customers
- Designed visually compelling creatives featuring best-selling products.
- Utilized high-quality product images and lifestyle visuals.
- A/B tested different ad copies, headlines, and CTA buttons to optimize performance.
- Launched conversion-optimized campaigns
focusing on website purchases.
Results
Continuously analyzed campaign data to identify top-performing creatives and audience segments.
Implemented a mix of dynamic ads and carousel ads to showcase multiple products in a single ad placement.
Client Testimonials that Inspire Growth
Oye Nishant helps many businesses to transform their online presence & drive sales growth.
"Working with Nishant has been a game-changer for our brand. His Meta Ads strategy not only helped us scale our sales but also brought in high-quality traffic that converted. We saw a clear boost in ROAS and daily orders, and the results speak for themselves. Highly recommended!
Founder
We saw a significant boost in lead volume and quality in just a few weeks. Nishant’s ad strategy was data-driven and highly effective for our education vertical
Marketing Manager
Oye Nishant took our social media presence to the next level. We got more engagement and loyal followers than ever!
Founder
Thanks to Nishant Verma, our website now ranks higher, bringing in more organic traffic and quality leads.
Marketing Director
The PPC strategies Oye Nishant implemented delivered a clear boost in leads and a fantastic return on investment.
Product Manager